As a business-oriented online service that operates for around two decades, LinkedIn is one of the most successful social platforms growing fast with 690+ Million followers. It is employment-oriented and professional networking. Among its members, four out of five have the power to impact business decisions, and they have double the buying power compared to typical online audiences. All of it makes LinkedIn paid advertising services the most attractive promotion technique to maintain business leads. But you must be aware of its advertising facilities and options to make sure that you get maximum benefits from it. Let’s find out some.
Whatare the benefits of using LinkedIn paid ads?
Justtake a look at an interesting fact. According to the reports fromAdStage, Facebook has a median Cost Per Click (CPC) of $0.63 whereLinkedIn has $3.99, which itself is an increase of 7.3% from 2018 to20019. What makes this possible? How it became the most preferredadvertisement channel among the other digital platforms?
Let’sfind out what makes LinkedInpaid adsa tremendous marketing tool for investors and business entrepreneurs?
- It increasesengagement on our website effectively.
- It can bringyou qualified leads.
- It isprovided with the facilities of retargeting the users who did notconvert.
- It canremarket the existing customers.
- It is veryeffective in gathering followers.
Based on thepurposes they are getting used, LinkedIn paid ads to get classifiedinto awareness ads, consideration ads, and conversion ads. LinkedInprovides better options to implement, control, and test advertisingcampaigns, and it helps to popularize LinkedIn among professionals.Some innovative options make LinkedIn paid campaigns much moreeffective than others.
Targeting Audience options
The most compelling benefit of using LinkedIn paid promotion is that you can hyper-target your audience. LinkedIn not just allows you to target a particular business firm, but the employees that it contain. Since professionals like to specify their job titles, company names, seniority, and other professional-related information on LinkedIn, it can provide more updated information about your business clients. Remember that around 73 million members are senior-level influencers and 45 million are decision-makers on LinkedIn. All these ensure that your LinkedIn paid campaignscan be beneficial in every sense.
It also hasseveral options ensuring the ads are getting shown to the audience ofyour choice. You can do this by controlling your budget and also saveyour audience as a template to layer on later to test theeffectiveness of your LinkedInpaid campaigns.These campaigns can get done with different promotion tools,including text messages, videos, images, etc. Each type of themserves unique purposes to bring you business leads.
Typesof Ads and their benefits
Generally,LinkedIn paid advertising canget characterized into four types as,
- TextAds
- SponsoredContent
- SponsoredIn-Mail
- VideoAds
Text Ads showup at the top of the right-hand side of LinkedIn’s desktop feed. Itis an effective method to build strong leads with professionaldemographics. At the same time, sponsored content, also known asnative ads, will show up on the audience field distinguished as‘promoted’ no matter what type of device you are using. It is oneof the most popular LinkedInpaid ads,and it provides carousel ads, image ads, and video ads. A video canget paid with $.06 - $0.14 per three-second view.
SponsoredIn-Mail is another effective LinkedIn paid campaign that lets youdirectly advertise LinkedIn members in their inbox with effectivemails. Experts suggest that 89% of consumers prefer that businessesstay in touch with messaging, but only 48% of companies using thisinteractive technique effectively. LinkedInpaid promotioncan get even more personalized with dynamic ads. According toCarolanneHornung ofVistage, Dynamic Ads have allowed them to increase their lead pool by25% while it costs 24% more efficiently than their previous efforts.
CostInvolved
LinkedIn paid promotion cost depend on several factors, including target audience, campaign objective, and bids. Different from other social media platforms, LinkedIn paid promotion cost depends highly on your bids and budgets. It means your overall ad spend will vary depending on your business goals because this determines the types of ads that you choose for your campaigns and the budgets. It also depends upon the ad relevance score as that a high ad relevance score can lower your LinkedIn paid promotion cost. It is because LinkedIn wants to serve users relevant and engaging ads.
Howcan we control the ad spend on LinkedIn?
Three ways arethere to control your LinkedInpaid ads price.
First amongthem is setting the total budget per campaign. To run a campaign witha specific budget, you must spend at least 10$ per campaign. Adaily-budget campaign is also there that allows you to run the adscontinuously, and it operates at the same cost. Another one issetting bids, through which you can fix the amounts you are willingto pay for clicks, impressions, and mails.
On average,the cost of LinkedIn ads is $5.26 per click, $6.59 per 1000impressions, and $0.80 per send. If we go into detail,LinkedIn paid ads price canget specified as,
- $10 dailybudget per campaign
- $0.35 - $0.85pay-per-spend
- $10 totalbudget per campaign (Only for Sponsored Content)
- $2 bid forCost-Per-Click or Cost-Per-Impression on Text Ad campaigns
It points thatbefore stepping into LinkedIn paid campaigns, you need to determinethe model of advertising that you want to use. Getting familiar withLinkedInpaid advertising techniquescan be helpful for you to make effective advertising campaigns withflexible costs.
Trackingand Testing Options
You can havethe facilities of tracking and testing your LinkedInpaid promotion campaignsthrough various methods. With the facilities of tracking, you cancompare the effect of your LinkedIn paid ads on the audience and canmonitor the overall performance of your campaign. It can get achievedby verifying how many peoples have seen, click, and convert your ads.It helps you to compare each ad campaign’s performance and see howyou can improve your low-performance campaigns.
At the sametime, testing your LinkedInpaid promotion canbring you the facilities to make changes on advertisements that youhave already aired. Through this, you can verify the changes thathave brought you a better outcome. You can also ensure that you puton the best version of your LinkedInpaid advertising,and can have the facilities to compare it with the previous one. Allof it can help you to improve your performance a lot.
Conclusion
As a businessand employment-oriented social platform, LinkedIn opens the doors oftremendous business opportunities to every business entrepreneur.Joining hands with someone who can help to find the best digitalmarketing and advertising solutions can effectively improve yourbusiness performance in this regard. Since digital platforms havemade their place in our day-to-day lives, as businessmen, you cannotturn your head towards LinkedInpaid advertising techniques.
Being a reputed agency with tremendous experience in digital marketing and advertising, our expert team can offer you the best digital marketing techniques. If you are trying to explore the possibilities of LinkedIn paid advertising services, we can lead you to the right ways to business growth and success. Keep in touch with us at [email protected]
