During this COVID-19 pandemic, competition among e-Commerce websites is increasing at a high rate. So to get a hold in the market, we must be updated with the e-commerce trends. Even though your e-commerce web design is customer-oriented, you should keep the priority on the e-commerce trends to reach the competition. With the emergence of the year 2021, many e-commerce trends have come up. So, it is high time to adopt them.
Ecommerce trends for 2021
Are you wondering in what way the future of e-commerce websites look like? Here are few 2021 e-commerce trends that could change the shape of your website.
1. Mobile Commerce
Sales done via mobile phones are increasing nowadays. This can lead to a huge business opportunity. Comfortable shopping is one of the reasons for the increased use of mobile phones. And also the better availability of the Internet has increased the shopping via mobiles. So, it is essential to optimize your website and online store for mobile devices. This, facility would help the eCommerce simple and accessible to a better audience.
2. Involvement of Social Media
Social media is playing a peak role in e-commerce. Social shoppers are increasing due to the introduction of the direct Buy option of the businesses on Facebook, Instagram, etc. As most of the users are spending most of their time on social media, providing business links would be beneficial. Thus a shopping based strategy must be used by your social media.
3. Presence of Augmented Reality (AR)
From 2021 onwards, we could see the presence of augmented reality technologies, more leading to a better buying experience. In most web development services, the major problem is that one could not visualize the products properly. Through AR, the issue could be solved. Also, customers would get a basic understanding of the product and could know whether their purchases meet the demand.
4. Voice Commerce
Voice search is now a trend that is increasingly growing in 2021. Optimizing your e-commerce websites for voice search would lead to a better business from the customer point of view. It also helps to make a modern approach towards e-commerce. Its simple approach towards business has made an 18-20% percent increase at the start of 2021.
5. Multichannel sales prove to be beneficial
Multichannel sales of your business are increasing nowadays. Selling through multi-channels would be more beneficial than selling through a site. Facebook, Instagram, TikTok would be the best platforms for selling. Multichannel selling would help to make your brand in every possible direction.
6. Use of Artificial Intelligence
The use of artificial intelligence could help the customers what to purchase next. This is done based upon the customers' previous purchase history. So, through artificial intelligence, the customer experience could be improved. Thus more customers and better income could be achieved.
7. New payment approaches
Digital wallets are one trend. It provides a better customer experience and allows the e-commerce web designto minimize bank transaction fees and card abandonment rates, thereby increasing security.
Bitcoin-based transactions are also on the emerging trend. They provide lower transaction fees and no reverse transaction as an advantage.
Now the question is to choose which eCommerce trend to your e-commerce web design. It is always better to start with the incorporation of a simple trend and check its result for your business. This is better than adding all the trends to your site at once.
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